[O’Mahony] then went on to briefly explain how he makes money on social media by running various advertisement campaigns to sell products to his clients. It wasn’t the content of his speech, rather it was the use of applied psychology to a novel situation that made me buy his book. And once I had read his book and understood the techniques that he teaches, I noticed them being used in every advertisement posted to the newsfeed in my social media network.

Have you ever noticed how professional speakers seem to have an abundance of energy? When they are presenting they never seem out of breath even though they are speaking for several hours at a time. Have you ever wondered how they achieve this level of physical endurance? I decided that although I had never run in my life prior to this, that I was going to take up the sport of running and model the top trainers in the world and have an abundance of energy that I could use in my own teaching practice.